Marketing
Research Guides
New Product Development
Accelerated Project Management: How to Be the First to Market
Lewis, James P. Louis Wong.. (McGraw-Hill, c2005)McNichols Campus Library
HD 69 .P75 L487 2004
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan; Mauborgne, Renée;. (Harvard Business School Press, c2005)McNichols Campus Library
HF 5415.153 .K53 2005
Applying TQM to Product Design and Development
Moss, Marvin A.. (M. Dekker, 1996)McNichols Campus Library
TS 171.4 .M72 1996
Collaborative Engineering for Product Design and Development
Monplaisir, Leslie and Nanua Singh. (American Scientific Publishers, c2002)McNichols Campus Library
TS 171 .C65 2002
Conjoint Measurement: Methods and Applications
Gustafsson, Anders; Herrmann, Andreas; Hber, Frank; (eds.). (Springer, 2001)McNichols Campus Library
HF 5415.15 .C665 2001
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Morgan, Adam. (Wiley, 1999)McNichols Campus Library
HF 5415.15 .M67 1999
Engineering and Product Development Management: The Holistic Approach
Armstrong, Stephen C.. (Cambridge, 2001)McNichols Campus Library
TS 155 .A683 2001
McNichols Campus Library
TS 156 .F68 1995 + computer disk
Flexible Product Development: Building Agility for Changing Markets
Smith, Preston G.. (Jossey-Bass, c2007)McNichols Campus Library
HF 5415.15 .S63 2007
Focus Groups: Supporting Effective Product Development
Joseph Langford and Deana McDonagh, (eds.). (Taylor & Francis, 2003)McNichols Campus Library
H 61.28 .F636 2003
Handbook of New Product Development Management
Loch, Christopher; Kavadias, Stylianos;. (Butterworth - Heinemann/Elsevier, 2008)McNichols Campus Library
HF 5415.153 .H368 2008
Integrated Product and Process Design and Development: The Product Realization Process
Magrab, Edward B.. (CRC Press, 1997)McNichols Campus Library
TS 170 .M34 1997
Juice: The Creative Fuel that Drives Today's World-class Inventors
Schwartz, Evan I.. (Harvard Business School Press, c2004)McNichols Campus Library
HD 53 .S39 2004
Leading Product Development: The Senior Manger's Guide to Creating and Shaping the Enterprise
Wheelwright, Steven C. and Kim B. Clark. (Free Press, 1995)McNichols Campus Library
T 56.8 .W47 1995
Market Driven Enterprise: Product Development, Supply Chains, and Manufacturing
Chakravarty, Amiya K.. (Wiley, 2001)McNichols Campus Library
HD 38.5 .C38 2001
New Product Development and Production Networks: Global Industrial Experience
J�rgens, Ulrich (ed.).. (Springer, 2000)McNichols Campus Library
TS 170 .N49 2000
New Product Development Delivery: Ensuring Successful Products Through Integrated Process Mangement
Brethauer, Dale. (AMACON)McNichols Campus Library
HF 5415.153 .B74 2002
New Product Development: Strategies for Supplier Integration
Monczka, Robert M.. (ASQ Quality Press, 2000)McNichols Campus Library
HF 5415.153 .N475 2000
Organization of Integrated Product Development
Paashuis, Victor. (Springer, 1998)McNichols Campus Library
TS 170 .P33 1998
The PDMA Handbook of New Product Development
Kenneth B. Kahn, George Castellion, and Abbie Griffin, eds.. (Wiley, c2005)McNichols Campus Library
HF 5415.153 .P35 2005
PDMA Handbook of New Product Development
Rosenau, Milton D., Abbie Griffin, George A. Castellion, and Ned F. Anschuetz. (Wiley, 1996)McNichols Campus Library
HF 5415.153 .P35 1996
Product Design and Development
Ulrich, Karl T. and Steven D. Eppinger. (Irwin/McGraw-Hill, 2000)McNichols Campus Library
HD 31 .U47 2000
Product Design: Techniques in Reverse Engineering and New Product Development
Otto, Kevin N. and Kristen L. Wood. (Prentice Hall, 2001)McNichols Campus Library
TS 171 .O88 2001
Product Development: A Structured Approach to Consumer Product Development, Design, and Manufacture
Anil Mital, [et al.]. (Butterworth-Heinemann, An imprint of Elsevier, c2008)McNichols Campus Library
HF 5415.153 .P7484 2007
McNichols Campus Library
HD 66 .A36 v.5
Product Lifecycle Management: 21st Century Paradigm for Product Realisation
Stark, John. (Springer 2005)HF 5415.155 .S83 2005
Product Platform and Product Family Design: Methods and Applications
Simpson, Timothy.W.; Siddique; Zahed; and Jiao, Jianxin (Roger); (eds.). (Springer, 2006)McNichols Campus Library
TS 170 .P76 2006
McNichols Campus Library
HF 5415.153 .S27 1999
The Seeds of Innovation: Cultivating the Synergy that Fosters New Ideas
Dundon, Elaine. (AMACOM, c2002)McNichols Campus Library
HD 45 .D86 2002
Simultaneous Engineering for New Product Development: Manufacturing Applications
Ribbens, Jack. (Wiley, 2000)McNichols Campus Library
TS 170 .R53 2000
Stimulating Innovation in Products and Services: With Function Analysis and Mapping
Kaufman, J. Jerry, and Roy Woodhead. (Wiley-Interscience, c2006)McNichols Campus Library
HF 5415.153 .K377 2006
Superior Product Development : Managing the Process for Innovative Products
Wilson, Clement C., Michael E. Kennedy, and Carmen J. Trammell. (Blackwell, 1996)McNichols Campus Library
HF 5415.15 .W55 1996
Team Based Product Development Guidebook
Reilly, Norman B.. (ASQ Quality Press, 1999)McNichols Campus Library
HF 5415.153 .R45 1999
Value Analysis Tear-down: A New Process for Product Development and Innovation
Sato, Yoshihiko and J. Jerry Kaufman. (Society of Manufacturing Engineers, 2005)McNichols Campus Library
HD 47.3 .S38 2005
Virtual Engineer: 21st Century Product Development
Crabb, Howard C.. (ASME Press, 1998)McNichols Campus Library
TA 345 .C73 1998
Winning at New Products: Accelerating the Process From Idea to Launch
Cooper, Robert G.. (Oxford, 2001)McNichols Campus Library
HF 5415.153 .C65 2001
E-Books You must log into the databases to access ebrary from off campus.
New Product Forecasting an Applied Perspective
Kahn, Kenneth B..Zingerman's Guide to Giving Great Service
Weinzweig, Ari. (Hyperion, c2004)McNichols Campus Library
HF 5415.5 .W445 2004